Jackson Marketing Group Promotes Yankelevitch, Welcomes Lyles and Barrett

GREENVILLE, S.C. – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, promotes Daniela Yankelevitch to account coordinator and hires Daniel Lyles as account executive and Kristyn Barrett as office coordinator.

“Daniela set a new standard in her former role by taking on additional projects and responsibilities. We’re grateful for her dedication to serve our team and now our clients,” said David Jones, CMO of Jackson Marketing Group. “We’re excited to welcome Daniel and Kristyn to the team. Their customer-focused experience will fit perfectly into Jackson’s culture and help us better fulfill our mission to make our clients successful.”

Jackson Marketing Group adds Daniela YankelevitchPromoted from office coordinator to account coordinator, Yankelevitch will be handling project management and support for B2B clients as well as acting as liaison between her clients and JMG’s creative, video and interactive departments. Prior to joining JMG in 2013, she was a customer service representative for PricewaterhouseCoopers. Yankelevitch holds a Bachelor of Arts in journalism and mass communication from the University of South Carolina.

Daniel LylesAn accomplished sales and marketing manager, Lyles takes up managing multiple B2B and B2C client accounts. He will oversee the creation and execution of full-service, multichannel marketing in digital, social, direct, traditional and sales support channels. Lyle’s past experience includes stints for an ad agency, on a cruise ship, for events and tours, in sales and art auctions. He graduated from North Greenville University with a degree in business administration.

Kristyn Barrett at Jackson Marketing GroupBarrett joins the JMG team as office coordinator and receptionist. She will be responsible for keeping the office running smoothly, greeting clients and community members and coordinating office meetings and events. Her past positions include membership experience director at the YMCA and an event internship at a nonprofit association. She holds a degree in journalism and mass communications from Bob Jones University.

Jackson Marketing Group is a Greenville-based, fully integrated marketing communications agency offering marketing consulting, market research, media planning and buying, interactive services, advertising, public relations, partnership marketing, event management, video production and channel marketing.

JMG provides a variety of integrated marketing communications services for blue-chip brands including BNSF Railway, BMW Charity Pro-Am, Yale Lift Trucks, Hyster Lift Trucks, Greenville Health System, Wiley X Eyewear, Sage Automotive Interiors, RSC Bio Solutions, Artisphere, Milliken & Company and the American Red Cross.