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Sage Automotive Interiors
Brand Development
High-performance seat fabrics get a high-performance marketing look.

INSIGHT

Sage Automotive Interiors needed a refreshed brand look and story that would reflect the innovative character of their high-performance seat fabric, YES Essentials®. Their current marketing materials were dated and lackluster and just weren't doing the job. So they called us.

Our mission: Create key communication tools that would be consistent with the unique performance characteristics of the brand. YES Essentials was moving forward. And they wanted their marketing strategy to reflect their progress.

Sage Automotive Interiors Brand Development

IDEA

We knew we needed to get people's attention. So we went for big, bold and bright. Vivid colors, clean and crisp design, engaging copy and high-end photography—it all added up to a cutting-edge look and feel that better supported YES Essentials' sales efforts to the OEMs.

We took all of that color, energy and creativity and put together a new website, trade show booth, pop-up banners and a four-color brochure. It was a fresh look for YES Essentials—and a sales boost for their product.

Sage Automotive Interiors Brand Development

Impact

The Sage team uses the marketing pieces at key OEM product launch events throughout the world. And no matter what country the pieces are in, they stand out.

Sage Automotive Interiors Brand Development