The Trijicon ACOG is legendary. Imagine Air Jordans. Or the Ford Mustang. In the firearms industry, the ACOG is that revered. So when Trijicon told us they were producing the one-millionth Trijicon ACOG 4x32 BAC (the exact one the military has trusted for decades), we couldn't help but rub our hands together slowly and utter, "yessssssss."
We narrowed 50+ ideas down to 20, then 10, then five. And those five ideas had to be measured against the following goals: Excite the industry, grab consumer and dealer attention, be cost-efficient, capture future potential leads, incorporate a rebate and (ideally) include other industry partners.
The idea that resonated with everyone—other than giving every Jackson associate a free ACOG—was a consumer contest that ran for 24 straight days (playing off the 24/7 nature of the product and the U.S. Military personnel who trust it)...which then culminated with a 24-hour extravaganza on the last day of the contest.
If you've ever seen one of those police walls with string, you'll understand the insane machination of creating a 24-day contest for hundreds of thousands of people. Luckily, the contest was on target.
The contest goal was 10,000 unique contest entries and 500,000 total social media impressions, all WITHOUT paid media support throughout the contest. We blew by goal #1 on day three.
— THE RESULTS —
Social Media Impressions