MENU
LET'S TALK

WEBSITE
OPTIMIZATION

HOW B2B MARKETERS ARE OVERCOMING NEW OBSTACLES TO WEBSITE OPTIMIZATION SUCCESS

Website Optimization Benchmarks for the B2B Marketing Channel

A strong website is an essential channel for attracting, engaging and converting customers. Website optimization is the continuous improvement of this channel to successfully achieve your marketing objectives.

But what will be the most challenging obstacles to website optimization success in the year ahead and how will B2B marketers overcome them?

To find out, Jackson and Ascend2 fielded the Website Optimization Survey and completed interviews with marketing professionals from around the world. This edition of the study, Website Optimization Benchmarks for the B2B Marketing Channel, represents the views of 182 survey respondents who are dedicated to the business-to-business channel.

Download the Report Now to Learn About:

  • Most important B2B website objectives
  • Rating website success at achieving objectives
  • Most challenging obstacles to achieving objectives
  • Most important website pages and processes to optimize
  • Resources used to plan and execute optimization
  • Visible page elements with the most impact on performance
  • Testing performed for website optimization purposes
  • How website page personalization is performed
Web optimization slides