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TRUCKING & LOGISTICS

Jackson's experience runs deep in the trucking and logistics industry. We helped develop the industry's most advanced, fully responsive website to help change the way fleets and truckers shop for tires, launched a new fuel-efficient engine by taking dealers to the manufacturing facility, merged events and social media to drive booth traffic at MATS and GATS, negotiated an integrated online/offline media package with Heavy Duty Trucking and wrote an executive speech for the ATA Management Conference.

We understand industry issues like driver shortages, tightening capacity, electronic log mandates and even manufacturer forays into autonomous trucks. In fact, thanks to our own event marketing and motorsports business, we manage a fleet of 13 trucks, operated by 14 CDLs, traveling to over 300 events a year across North America. It's no wonder that we understand trucking and love helping brands build integrated marketing and event solutions to help grow sales in this complex marketplace.

Having a specific challenge in the trucking or logistics world?

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CLIENT EXPERIENCE

Between trucking brands and their distribution partners, we have worked with over two dozen trucking and logistics companies in the past decade. Some are large, some are small and several are highlighted below.

Mack
Volvo
Michelin
BFGoodrich
Great Dane
Smart Truck
BNSF
Benore
JCB
CUICAR
RSC Bio Solution
TBC Wholesale
Gregory Poole CAT
PAPE Material Handling
Arnold Machinery Company

SERVICES


We're often asked, "what's your specialty?" The answer is always the same: solving our clients' marketing challenges. If we just did PR or advertising, we'd try to solve every problem with a press release or an ad. But since we offer everything from mobile apps to mobile tours, we can match the right tactic to your challenge. We call it solutions-neutral. Our clients call it effective.

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Consulting/Strategy

You've got enough on your plate. Let us help with your competition, marketplace, consumers and everything in-between.

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Branding

Every agency can create an ad campaign. Few can roll up their sleeves and become brand champions while doing so.

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Events & Tours

From product launches in the Mexican desert to a dealer meeting on an aircraft carrier to a Diamond Rio concert at a trade show, we can make your event truly eventful.

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Digital

The latest and greatest apps, websites and digital campaigns mean nothing if they aren't properly messaged and aligned with your offline initiatives.

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Content & PR

Your story is your brand's lifeblood. We can help craft it, massage it and communicate it across all the appropriate channels.

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Dealer Marketing

The best product and marketing aren't enough without effective channel strategies. Fortunately, we can help with your channel challenges as well.

Work


We love solving challenges, making our clients look good and helping brands grow their businesses. Check out how we've done all three in the selected trucking and logistics case studies.