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MATERIAL HANDLING

Jackson's experience runs deep in the material handling industry. We've helped reposition a stagnant lift truck brand, generated attendee engagement at ProMat, negotiated an integrated media package with Modern Material Handling and visited Congress to influence regulatory discussions.

We understand the industry, regulatory climate, technology advancements and even product distribution challenges. Heck, due to our own client storage and event marketing business, we have nearly 100,000 square feet of warehouse space, with over a half million items in inventory, moved by a trio of forklifts and managed by a state-of-the-art, real-time, web-based inventory management system. But most importantly, we have a track record of building integrated marketing and event solutions to help brands grow sales in the material handling marketplace.

Having a specific challenge in the material handling world?

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CLIENT EXPERIENCE

Between material handling brands and their distributor partners, we have worked with over four dozen material handling players in the past five years. Some are large, some are small and several are highlighted below.

Hyster
Yale
NACCO Materials Handling
JCB
JLG
Michelin
BNSF
Alemite
RSC Bio Solution
LiftOne
Gregory Poole CAT
Arnold
Barloworld Handling
MH Equipment
PAPE Material Handling

SERVICES


We're often asked, "what's your specialty?" The answer is always the same: solving our clients' marketing challenges. If we just did PR or advertising, we'd try to solve every problem with a press release or an ad. But since we offer everything from mobile apps to mobile tours, we can match the right tactic to your challenge. We call it solutions-neutral. Our clients call it effective.

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Consulting/Strategy

You've got enough on your plate. Let us help with your competition, marketplace, consumers and everything in-between.

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Branding

Every agency can create an ad campaign. Few can roll up their sleeves and become brand champions while doing so.

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Events & Tours

From product launches in the Mexican desert to a dealer meeting on an aircraft carrier to a Diamond Rio concert at a trade show, we can make your event truly eventful.

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Digital

The latest and greatest apps, websites and digital campaigns mean nothing if they aren't properly messaged and aligned with your offline initiatives.

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Content & PR

Your story is your brand's lifeblood. We can help craft it, massage it and communicate it across all the appropriate channels.

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Dealer Marketing

The best product and marketing aren't enough without effective channel strategies. Fortunately, we can help with your channel challenges as well.

Work


We love solving challenges, making our clients look good and helping brands grow their businesses. Check out how we've done all three in these selected material handling case studies.