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MANUFACTURING

Jackson's experience runs deep in the manufacturing industry. We've worked with a leading manufacturing brand to determine their market position, created a PR strategy and content to break through the clutter in publications like Industry Week or Manufacturing News, developed an integrated online/offline brand marketing campaign and trained and motivated sales and distribution personnel.

We understand the issues impacting the industry such as branding, commoditization, customer centricity, next-shoring and social media channels. And we know that there is a difference between speaking to an engineer, plant manager, c-level executive, sales associate or customer. We're passionate about helping to attack these complex issues and bringing manufacturing brands to life in ways that build brand preference among customers, motivate dealers and sales organizations and inspire employees.

Having a specific challenge in the manufacturing world?

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CLIENT EXPERIENCE

Between manufacturing brands and their distribution partners, we have worked with over 30 manufacturing companies in the past decade. Some are large, some are small and several are highlighted below.

BMW
Michelin
BFGoodrich
Milliken
Proterra
Volvo
Hyster
Great Dane
Mack
JCB
JLG
Yale
RSC Bio Solution
Sage Automotive Interiors
Smart Truck
Capsugel
DEB
Magpul
Solid Gold
Carolina Pride

SERVICES


We're often asked, "what's your specialty?" The answer is always the same: solving our clients' marketing challenges. If we just did PR or advertising, we'd try to solve every problem with a press release or an ad. But since we offer everything from mobile apps to mobile tours, we can match the right tactic to your challenge. We call it solutions-neutral. Our clients call it effective.

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Consulting/Strategy

You've got enough on your plate. Let us help with your competition, marketplace, consumers and everything in-between.

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Branding

Every agency can create an ad campaign. Few can roll up their sleeves and become brand champions while doing so.

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Events & Tours

From product launches in the Mexican desert to a dealer meeting on an aircraft carrier to a Diamond Rio concert at a trade show, we can make your event truly eventful.

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Digital

The latest and greatest apps, websites and digital campaigns mean nothing if they aren't properly messaged and aligned with your offline initiatives.

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Content & PR

Your story is your brand's lifeblood. We can help craft it, massage it and communicate it across all the appropriate channels.

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Dealer Marketing

The best product and marketing aren't enough without effective channel strategies. Fortunately, we can help with your channel challenges as well.

Work


We love solving challenges, making our clients look good and helping brands grow their businesses. Check out how we've done all three in these selected heavy equipment case studies.