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HEAVY EQUIPMENT

Jackson’s experience runs deep in the heavy equipment and construction industry. We’ve worked with a leading heavy equipment brand to craft a compelling future vision, developed a proprietary industry segmentation and communications go-to-market strategy, created and negotiated a national sports sponsorship to increase awareness, crafted a regional media and advertising program to increase equipment sales in key states and entertained 6,000 industry executives at a one-of-a-kind CONEXPO event.

We understand industry issues like Tier 4 clean diesel technology and ever-tightening emissions regulations, slow manufacturing sector recovery, equipment commoditization and cost optimization. We are passionate about helping to attack these complex issues and bringing heavy equipment brands to life in ways that build brand preference among customers, motivate dealers and sales organizations and inspire employees.

Having a specific challenge in the heavy equipment world?

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CLIENT EXPERIENCE

Between heavy equipment brands and their distribution partners, we have worked with over 50 heavy equipment and construction companies in the past decade. Some are large, some are small and several are highlighted below.

Volvo Construction Equipment
JCB
Michelin
JLG
Carolina CAT
Gregory Poole CAT
Mack
NACCO Materials Handling
Hyster
Yale
BNSF
RSC Bio Solution
Arnold
MH Equipment
PAPE Material Handling

SERVICES


We're often asked, "what's your specialty?" The answer is always the same: solving our clients' marketing challenges. If we just did PR or advertising, we'd try to solve every problem with a press release or an ad. But since we offer everything from mobile apps to mobile tours, we can match the right tactic to your challenge. We call it solutions-neutral. Our clients call it effective.

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Consulting/Strategy

You've got enough on your plate. Let us help with your competition, marketplace, consumers and everything in-between.

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Branding

Every agency can create an ad campaign. Few can roll up their sleeves and become brand champions while doing so.

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Events & Tours

From product launches in the Mexican desert to a dealer meeting on an aircraft carrier to a Diamond Rio concert at a trade show, we can make your event truly eventful.

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Digital

The latest and greatest apps, websites and digital campaigns mean nothing if they aren't properly messaged and aligned with your offline initiatives.

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Content & PR

Your story is your brand's lifeblood. We can help craft it, massage it and communicate it across all the appropriate channels.

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Dealer Marketing

The best product and marketing aren't enough without effective channel strategies. Fortunately, we can help with your channel challenges as well.

Work


We love solving challenges, making our clients look good and helping brands grow their businesses. Check out how we've done all three in these selected heavy equipment case studies.