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ENTHUSIAST BRANDS

If you have to ask what an Enthusiast brand is, you might be in the wrong place. If not, great, read on. Jackson is passionate and experienced in helping Enthusiast brands connect with specific target audiences. We have successfully helped launch new firearms to the outdoor media, expanded a brand of sunglasses to an automotive audience, helped to develop a cycling brand from scratch and introduced new tire lines to desert racers. We've activated brands at the X Games, Red Bull Signature Series events, NASCAR races, NFL games and Major League Baseball stadiums. We know that for Enthusiast brands, building consumer and customer relationships goes far beyond product quality and brand loyalty alone. And we understand the activities that enthusiasts are passionate about—from cars to sports to exploring to the outdoors—and how to authentically reach these consumers while they enjoy their passions. We live for this. So it's no wonder we love helping build integrated marketing and event solutions to help grow sales in this unique marketplace.

Having a specific challenge in the enthusiast brand world?

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CLIENT EXPERIENCE

Between Enthusiast brands and their activation partners, we have worked with more than three dozen enthusiast-oriented companies in the past decade, and several are highlighted below.

Trijicon
Sig Sauer
Magpul
Light Force
Harlem Globetrotters
Porsche
BMW Motorrad
BFGoodrich
Sony Xplod
AEM Performance Electronics
WileyX
Nautique
Yamaha
North American Rescue
Big League World Series

SERVICES


We're often asked, "what's your specialty?" The answer is always the same: solving our clients' marketing challenges. If we just did PR or advertising, we'd try to solve every problem with a press release or an ad. But since we offer everything from mobile apps to mobile tours, we can match the right tactic to your challenge. We call it solutions-neutral. Our clients call it effective.

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Consulting/Strategy

You've got enough on your plate. Let us help with your competition, marketplace, consumers and everything in-between.

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Branding

Every agency can create an ad campaign. Few can roll up their sleeves and become brand champions while doing so.

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Events & Tours

From product launches in the Mexican desert to a dealer meeting on an aircraft carrier to a Diamond Rio concert at a trade show, we can make your event truly eventful.

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Digital

The latest and greatest apps, websites and digital campaigns mean nothing if they aren't properly messaged and aligned with your offline initiatives.

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Content & PR

Your story is your brand's lifeblood. We can help craft it, massage it and communicate it across all the appropriate channels.

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Dealer Marketing

The best product and marketing aren't enough without effective channel strategies. Fortunately, we can help with your channel challenges as well.

Work


We love solving challenges, making our clients look good and helping brands grow their businesses. Check out how we've done all three in these selected material handling case studies.