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AUTOMOTIVE

Jackson's experience in the automotive industry runs deep, beginning with our roots in Detroit four decades ago. Since then we've helped BMW unveil the X5 to media and suppliers, created an automotive "Disneyland" at Las Vegas Motor Speedway during SEMA, launched the industry's premier off-road tire in the Baja California desert, helped create a global automotive interior fabric brand from scratch, and worked with public and private entities to help position the Southeast as a burgeoning automotive corridor. During an average year, we'll launch nearly a dozen products, put on more than 300 events across North America, and train in excess of a thousand dealers and sales personnel. We also "get" the complexities of the auto industry, whether it's OE and supplier relationships, the aftermarket business, the complexities of channel management, building dealer engagement, or creating consumer relationships and motivating behavior. So yeah, it's no wonder we love helping brands build integrated marketing and event solutions to help grow sales in this complex marketplace.

Having a specific challenge in the automotive world?

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CLIENT EXPERIENCE

Between automotive OE and supplier brands, along with channel partners, we have worked with nearly three dozen companies. Some are large OEs, some are small industry suppliers, and several are highlighted below.

BMW
Porsche
PCA
Bradshaw
Sage Automotive Interiors
Michelin
BFGoodrich
Uniroyal
Vision Wheel
CUICAR
Sony
Castrol
AEM Performance Electronics
NTB Tire & Service Center
TBC

SERVICES


We're often asked, "what's your specialty?" The answer is always the same: solving our clients' marketing challenges. If we just did PR or advertising, we'd try to solve every problem with a press release or an ad. But since we offer everything from mobile apps to mobile tours, we can match the right tactic to your challenge. We call it solutions-neutral. Our clients call it effective.

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Consulting/Strategy

You've got enough on your plate. Let us help with your competition, marketplace, consumers and everything in-between.

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Branding

Every agency can create an ad campaign. Few can roll up their sleeves and become brand champions while doing so.

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Events & Tours

From product launches in the Mexican desert to a dealer meeting on an aircraft carrier to a Diamond Rio concert at a trade show, we can make your event truly eventful.

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Digital

The latest and greatest apps, websites and digital campaigns mean nothing if they aren't properly messaged and aligned with your offline initiatives.

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Content & PR

Your story is your brand's lifeblood. We can help craft it, massage it and communicate it across all the appropriate channels.

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Dealer Marketing

The best product and marketing aren't enough without effective channel strategies. Fortunately, we can help with your channel challenges as well.

Work


We love solving challenges, making our clients look good and helping brands grow their businesses. Check out how we've done all three in these selected material handling case studies.