Re-branding a Website? Don’t Forget Your Re-directs
by
drew stauffer
Creating a new website is always an exciting time for any company. A lot can go into a new website and one aspect that people often over look is the redirection of their old web pages.
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Synaptic Navigation
Synaptic navigation is the art of presenting the web site user with a custom navigation experience. Synaptic navigation allows users to follow their own thought process while navigating your site. For example, if a user is looking at a specific product or service and sees a link or call out to related information, there is a chance that they will stay engaged on your site longer.
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Spec Sheets for Agencies
When it comes to development of any kind, a complete specifications worksheet or statement of work is one of the most important considerations. Surprisingly, creating that document or even a discussion of one is often glossed over when an application/feature has been developed before or does not appear to be ground breaking or difficult. This can lead to serious problems when a project gets farther down the line because of misunderstandings between the parties involved.
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Where's Your Video?
by
drew stauffer
With the advancements of Universal Search becoming more and more prevalent, all site owners need to be sure that they are making their sites as sticky as possible. Google wants sites that are the “total package” in their index and if you’re missing a piece of the pie you might find your rankings dropping as early as the first part of 2009.
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4 Practical Resources on Web Usability
To follow-up on Josh's benefits of a web usability study posted earlier this week in Web Usability: Do you care what your customer wants?, we wanted to offer you a few resources on web usability.
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HELP! My Site is Broken
by
Drew Stauffer
Most web designers will likely tell you that they are not huge fans of Internet Explorer (IE). The fact is when it comes to CSS (Cascading Style Sheets) and the visual display of websites, IE doesn’t hold a candle to its more advanced counterparts like Firefox, Safari, Chrome and Opera. The problem is most of our clients use IE. Not because they prefer it, but because it came pre-installed with their computers. This brings me to the much debated question:
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Increase Conversions by Improving Page Speed
by
Drew Stauffer
Google announced a few months ago that page speed is going to be a signal in rankings. How fast your web pages load can affect conversions, so you need to make sure that your pages are loading as fast as possible.
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