To begin the year, Volvo asked JMG to orchestrate a unique product launch featuring its commercial truck engine solutions for 2010. Its engine solutions not only integrated break through technology, but also met EPA's stricter standards for California. For this exciting dealer announcement, JMG designed and produced a Power Summit with Volvo Truck-sized transformations.
The summit began with a reception overlooking the Washington Monument and continued the next day at the Volvo engine plant, which JMG transformed into a meeting venue. The plant space came alive with stage lighting, video projection and cameras, full-sized 18-wheelers featuring the latest engines, and product displays in a tradeshow format. Three executive presentations, a breakout session with video, and plant tours were developed and executed by JMG's event management team.
The Volvo Power Summit was a collection of powerful products and people enthusiastic about their engine solutions and the enormous assembly.
