Advertising and marketing through sports is not a new phenomenon. From the early days of baseball, advertisers have managed to find a way into the stadiums by way of large signage that comprises the outfield "fence."

Something that I knew to be true was expertly demonstrated to me recently: the importance of staying in touch—in person.

Being the fastest events at the X Games, Rally Car Racing and RallyCross offer a big adrenaline rush as modified street legal cars race through the streets of downtown Los Angeles.