To do our jobs properly, marketers need to predict future consumer behavior. But how?

Is Madison Avenue Guilty of the Same Hubris as Wall Street?

Seems like everyone's feverishly yapping these days about the need to "cut through the clutter" while spazzing out on their fourth Red Bull of the morning. But just what happens when everyone starts cutting through the clutter at the same time--and in the same way? Take a look around. Welcome to 2008, The Birth of "The New Clutter."