Social Media Checkup

Social media platforms seem to be multiplying, updating and changing at an alarmingly fast pace. Is it any wonder that businesses are having a hard time keeping up?

Which platform is the best for my business? Should we have a presence on all of them? What if we start a social media account and can’t keep up?

Those are all great questions that your marketing agency should be able to sit down and answer with you.

In this post, we’ll just catch you up on the top 10 social media platforms. (Warning: you may find a few surprises in this top 10 list!)

What surprised you the most?

For me, it was Dailymotion, where you can watch and share videos. It is competing against YouTube and is very popular throughout Europe and Eastern Europe. I had never even heard of it.

My second surprise: Flickr is still leading Pinterest by 20 million visitors. My prediction is on Flickr’s demise. With it lightning fast growth rate, Pinterest probably will overtake Flickr in the coming year. Speaking of Pinterest, where does it fit in this chart? According to eThority, Pinterest is the 15th most popular social media platform.

You may also be wondering about the lack of geosocial networking sites. Geosocial apps like Foursquare and Instagram are not noted on this list because they mostly comprise registered accounts and not unique visitors. Most registered app users access the app via their Smartphone, which doesn’t require an actual visit to the site.

Peruse eThority’s “Top 20 Global Social Media Sites for 2012” via the full infographic.