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Some Twesearch

by Ryan Fisher
I actually read the Rohit Bhargava (@rohitbhargava) blog post and corresponding report linked to below yesterday, but figured, in the interest of keeping with the research, I should wait until today to post/share this and then tweet about it. I found one of the more interesting findings to be that Tuesday is the "most active" day on Twitter, barely edging out Wednesday. That tidbit and a few other highlights are over at the Influential Marketing Blog. The full report (with lots of charts and graphs) can be viewed at Sysomos.
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To Respond or Not To Respond (to Rumors)

by Ryan Fisher
I just ran across an interesting Ad Age article. It used a specific campaign and the "controversy" it caused to pose the topic of how companies deal with rumors, untruths, etc. The example company has chosen not to respond to their specific issue.
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Why So Serious?

by Ryan Fisher

Don't "Stunt" Your Growth

by Ryan Fisher
Sometimes an overlooked or hard to succinctly define tactic in the PR toolkit is the PR stunt. While they could range in size, scope and, I'll say "deviousness," from a simple large event or occurrence to some more controversial attempts to gain the public's attention, PR stunts are nothing new—see Harry Houdini in the early 1900s (he wasn't the first either). Stunts may have gotten slightly more sophisticated than hanging yourself upside in a straight jacket from a tall building, but the basic premise of an attempt for attention hasn't changed.
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APR: Accredited in Public Relations or Barrier to National Leadership

by Ryan Fisher

Did We Fall Into the “Gap”?

by Ryan Fisher
As you may recall, I apparently enjoy reviewing the latest online "kerfuffle" and deciding whether or not it was intentionally started as a stunt. I have been doing so again since last week when the Gap logo was "quietly unveiled," and subsequent twitter accounts (@GapLogo and @OldGapLogo) began popping up.
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Do Audiences Really Know What You're Saying?

by Ryan Fisher

My wife and I recently celebrated our 5th wedding anniversary (thanks, you can still send gifts, if you like) by spending 12 days traveling in Europe. We spent a few days visiting several places in Italy, Greece and Montenegro.

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The Message Taken Hostage by the Medium

by Ryan Fisher
I was reminded recently of the complexity of communication and the limitations of certain media in facilitating communication. During a group email conversation, the discussion topic got complicated – too complicated for email.
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Sage Automotive

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Wiley X Eyewear

Wiley X Eyewear - NASCAR Marketing Tour

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