Jackson-Dawson Wins Seven Awards at SCPRSA's Annual Mercury Awards
by
Melea Mauldin
Jackson-Dawson Marketing Solutions, South Carolina's second largest marketing communications agency, took home a total of seven awards, more than any other agency/group, at the South Carolina Public Relations Society of America's (SCPRSA) annual Mercury Awards ceremony Thursday night at The Hall in Columbia, S.C. The Greenville-based agency won four Silver Wing Awards and three Mercury Awards. In addition, two agency Associates were honored with individual awards.
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Buying into Limitations
by
Melea Mauldin
Working in public relations, and more recently putting together social media recommendations, I have realized business executives are skittish about putting anything risky out for public viewing, and understandably so. When doing any sort of public campaign, whether it is PR or social media, the fear is that the consumer will pick apart your efforts and declare it to be bad.
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FAIL? Ouch. Get Up, Dust Off and Roll With It...
by
Melea Mauldin
Interview with a PR Legend - Richard Laermer
by
Melea Mauldin
I had the privilege of spending some time interviewing one of my idols in the PR world—Richard Laermer.
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How Zoolander Helps with Social Proof
by
Melea Mauldin
Have you ever wondered if there is anything more to life than being really, really ridiculously good-looking?
Of course, there is!
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Facts About Marketing to Women: My Favorite Color is Green…Not Pink
by
Melea Mauldin
Sweating The Small Stuff: Brahma, drama, llama, mama…fee-fi-fo-fama…COMMA!
Sorry, had to do that.
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Stop Selling and Just Answer the Question
by
melea mauldin
PR professionals are so often the victim of the vicious label “spin doctor.” The common thought is PR pros make people believe in your products or services, no matter how unimportant they may be in the lives of others.
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Don't Be an Entourage of Suck-ups
by
melea mauldin
When PRNewser interviewed social media innovator, Guy Kawasaki, at the South by Southwest Conference (SXSW) this week, Kawasaki made no apologies for still clinging to his PR firm.
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