Flip cams, web cams, iPhone cams, consumer cams, pro-sumer cams, HD, SD cameras are everywhere. There is so much recording and so many places to publish on the Internet. In fact, 20 hours of video is uploaded to YouTube every minute. Anyone with a message or good story can publish on the Internet for free and with little effort... and editing is getting cheaper too. Can anyone say iMovie?

One of our recent award winning videos required some math during production. It was a spot for the Red Cross. The goal was to get a birds eye view of 125 people forming a giant red cross with red cards. The problem was, there wasn't any way to get 125 people onto a giant white cyc with the camera high enough in the air. No one say, "wide angle lens." That's not the look we wanted.