Several months ago, I had the opportunity to do some research for a project on Operations Management and how it relates to strategic planning.

I recently decided to go through the experience, rigors or agony (call it what you want) of purchasing a new vehicle. While purchasing a new vehicle can be exciting, it is not exactly an experience that I look forward to.

I have seen and heard many people try to sell sponsorship for motorsports teams, drivers and series over the years. Some methods I would call a science, and others I would call a shot in the dark, but I don't know that anyone would argue that there aren't a myriad of ways to go about it. The same thing is true if you are looking to become a sponsor. There's a bunch of different approaches to take: sponsor a driver, a team, a race, a series...No matter what it is, if your company is considering sponsorship, asking the right questions is always a good place to start.

Technology has changed the world of marketing and advertising—from how we create it, to how we communicate it. I am sure that if I asked around, I could get a bunch of different stories of how things used to get done back in the "old days."