MARKETING TRENDS WATCH 2019—PART 5: THE RENAISSANCE OF EXPERIENTIAL MARKETING

Experiential marketing is expected to make a comeback in 2019, so it’s an important trend for brands to consider as they begin developing their marketing plans and budgets for the coming year.

From sponsorships and tours to media events and influencer activities, anything that brings your brand face-to-face with customers and allows them to experience your brand is experiential marketing.

Marketers have always liked experiential marketing, but the ROI (on a per-head basis) often is cost prohibitive. So, what’s changed?

The answer is the blend of influencers and social media, and opportunity that brings to magnify the exposure of what you do at experiential events.

A recent survey asked 29,000 consumers which marketing tools most influencer their decisions. Number one—at 82 percent—was “recommendations from people I know.” That answer also ranked number one with B2B customers, but the percentage went to 91 percent.
Learn more about the renaissance of experiential marketing in this video with Jackson CMO and Executive Vice President David Jones.