Marketing Trends Watch 2019—Part 4: Influencer Marketing

In this video, Jackson CMO David Jones continues his series on the 2019 marketing trends to watch as companies begin to plan their 2019 marketing budgets.

This week’s trend is influencer marketing—a tactic that has exploded with the continuing evolution of social media. Forbes calls influencer marketing one of the most powerful tools that marketers have, and LinkedIn calls it the fastest online method of acquiring customers.

Engaging influencers to share content about your brand can be done by paying them or it can be accomplished organically. This video shares a case study on how one Jackson client has received more than one billion social media impressions by inviting key influencers to experience its brand in authentic environments.