Marketing Trends Watch 2019—Part 2: Lead Generation 2.0

Turning trust into leads is what most marketers are after.

Lead generation certainly isn’t new, but the way we’re doing it is changing. As you develop your marketing budgets for 2019, it’s worthwhile to keep your eye on movement in lead generation and how spends in that area can help your overall marketing effort.

In this video, Jackson CMO David Jones explores the evolution in lead generation.