Marketing In Motion Video: Native Advertising

Native advertising is actually paid content such as an article, an infographic or a video that is placed in context of the existing user’s experience. Think back to print when an advertorial appeared to be a news story. It looked just like editorial content. Native advertising is similar, but in the digital space.

Join Jackson Marketing, Motorsports & Events Media Director Pamela Wilcoxson for “Marketing In Motion: Native Advertising” to learn more about the benefits of using native advertising in your marketing efforts.

I am 100 percent sure that native advertising is the new little black dress for marketing.” – Pamela Wilcoxson

Join Pamela next week for “Marketing In Motion: Direct Mail.” Download a transcript of Marketing in Motion-Native Advertising.