ARE EVENTS THE NEW ENDANGERED SPECIES?
by
Lindsay Hazle
I'd like to throw a big ole THANK YOU (read: sarcastic) to
AIG for their role in vilifying the event industry. You may remember the story of the company who, despite asking the government for financial assistance, went ahead with high-dollar (and I mean HIGH) events for executives and independent financial planners. And while AIG can't be held solely responsible for the troubled event industry, they certainly brought events and event marketing to a new level of PR and scrutiny.
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How to Not Make a Mountain Out of a Minihorse
by
Lindsay Hazle
I recently explained to someone that as a meeting planner, I liken my job to someone working backstage at a show. There is bound to be chaos, but my duty is to make sure that the audience sees a wonderful show and knows nothing of the "drama" behind the scenes.
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Girls Just Want to Have Fun
by
Lindsay Hazle
I was never much of a motorcycle fan – no one in my family rode, so I didn't have many occasions to consider it as an option. Frankly, I had many of the usual stereotypes of riders in my head, mainly a group of rough, tough and gruff men. I'm grateful for the opportunities to work on events in the riding community, where I've learned that my stereotypes were very, very wrong.
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As someone once said: be careful what you sign up for
by
Lindsay Hazle
We event producers at Jackson Marketing Group are obsessed with meetings and events.
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Pick Yourself Up, Dust Yourself Off, Start All Over Again
by
Lindsay Hazle
I was in a beautiful city ready to start an event we had been planning for months. The client was happy; I was happy.
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