Jingles Will Never Die

Last weekend, my husband and I were driving home from the pool and we were having a typical discussion between husband and wife. We had the radio on, which is more for our kids benefit than ours, and in the background I hear the station going into a commercial break set when a radio spot took over the airwaves. I stopped and listened, and then I noticed that my husband had stopped talking to listen to the spot as well. We both had a good laugh, as the lyrics were funny and quirky. As a veteran media strategist, that quick moment was so intriguing. I am surrounded by ads all day long - great ads, good ads and many bad ones too. My antenna is typically up and aware of all the selling that happens around us. After hearing that spot, I began to have the thirst for a cherry-flavored soda that took me back to some childhood memories, and I realized that I had been 'sold'. Then, my husband leaned over and said, "next time we are at the store, let's pick up some Cheerwine."