Jackson Marketing, Motorsports & Events, a fully integrated marketing, communication and events agency, is pleased to announce that Jeff Smith has joined as Motorsports Marketing and Operations Director. In this role, Smith will be responsible for developing marketing, operations and event strategies – including activation programs – for Jackson’s key motorsports clients.
Smith has more than 15 years of motorsports, business development and marketing experience. Most recently, he served as Senior Manager, Corporate Partnerships and Marketing for the International Motor Sports Association (IMSA), where he led multimillion-dollar marketing and activation initiatives for IMSA’s Official Corporate Partners.
“We are excited to have Jeff as part of our team,” said Scott Taylor, Jackson’s Executive Director of Motorsports Operations. “His wide range of relationships across the motorsports industry, his acute understanding of IMSA, and his in-depth marketing and event management expertise will prove invaluable – both to our clients and our agency,” he added.
Previously, Smith has held various positions at NEXTEL/Sprint – including his role as Senior Manager, Industry Services, Sports Marketing, NASCAR Sprint Cup Series, where he provided strategic leadership and tactical delivery of marketing and business development initiatives and served as liaison between Sprint C-suite executive leaders, NASCAR and teams.
Smith is a graduate from George Mason University and holds a master’s degree from the University of South Carolina.
About Jackson Marketing, Motorsports & Events
Jackson Marketing, Motorsports & Events is a fully integrated marketing communication and events agency offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours and dealer marketing. Awarded “Agency of the Year” by BMA Carolinas and named a 2015, 2016 and 2017 “B2B Top Shop” by Chief Marketer magazine, Jackson partners with a host of blue-chip brands including Michelin, BFGoodrich Tires, BNSF Railway, Sage Automotive Interiors, Trijicon Aiming Solutions, Find Great People, Bob Jones University and Habitat for Humanity. For more information about the company or its locations in Greenville, SC, and San Diego, CA, visit www.jacksonmg.com.