Jackson Named Agency of Record for Trijicon, Inc.
Thursday, October 13, 2016 Categories: News
Jackson Marketing, Motorsports & Events has been named Agency of Record for Trijicon, Inc., a leading designer and manufacturer of brilliant aiming solutions for tactical and sporting applications.
Trijicon is an industry leader in the development and manufacture of high-quality, any-light sighting systems for use by hunters, competitive shooters, law enforcement and the military, including the 2016 Firearms Industry Choice Awards Optic of the Year, the Trijicon MRO® (Miniature Rifle Optic). Headquartered in Wixom, Michigan, Trijicon has experienced record growth in the last two years and is looking to expand its hunting market penetration.
As Agency of Record, Jackson will support the expansion of branding efforts, digital elements, media creative strategy and placement, packaging design, trade show participation and dealer marketing for Trijicon.
“Our many years of experience with enthusiast brand marketing makes Trijicon a great fit for our agency,” said Jackson President & CEO Darrell Jackson. “We’re delighted to be working with an innovative industry leader that has a worldwide reputation for advanced product design and development.”
Trijicon considered proposals from agencies across the country before selecting Jackson, according to Chuck Wahr, Trijicon Vice President of Sales & Marketing.
“Jackson has a proven record of success working with enthusiast brands and with brands in our industry,” Wahr said. “We’re excited to have a marketing partner that can help us increase brand awareness and more effectively engage the Trijicon brand with consumers in the North American hunting market.”
About Trijicon, Inc.
Founded in 1981, Wixom, Michigan-based Trijicon manufactures and distributes optical sighting devices for all types of firearms and archery. It specializes in self-luminous optics and night sights, primarily using the low-energy radioactive isotope tritium, light-gathering fiber optics and batteries. Trijicon aiming solutions are used by hunters, law enforcement, military personnel and competitive shooters, including 15-time USPSA Ladies National Titlist Julie Golob and renowned hunters worldwide. Trijicon products also can be seen on shows such as Safari Classics and Buck Commander.