Creative Copywriting For Awards
by
Erin Ridgeway
Quoth the great Jeff Goodby:
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Don't be afraid to have a good idea
by
Erin Ridgeway
I have never actually seen a client lop off anyone's head in a meeting for presenting an idea that was a little different from the usual stuff they see. Nor have I witnessed one storm out of the room in a huff, burst into tears, call us all worthless imbeciles or immediately throw the account into review.*
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Show me where he retouched you.
by
Erin Ridgeway
Photoshop Disasters will waste your entire morning, so view at your own risk.
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All Hands on Christmas
by
Erin Ridgeway
This year's JMG Christmas card started the same way every creative effort starts—with a whole lot of concepting. Way back in early fall, the creative team began developing ideas for this year's Christmas greeting. We had two objectives: engage the entire company (not just the creative team) in the creation of the card and incorporate a charitable element. The chosen concept illustrates all of us working together both to create great work for our clients and to help those in need in our community, while taking a cue from kindergarten in its execution.
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