A new blog can be a very exciting time for any company. Depending on what report you read, you can find anywhere between 60,000 and 160,000 blogs popping up every month. With all the blog noise, it's incredibly difficult and pertinent that you set your blog apart from the pack. Here are three simple ways to get organized so your company can start blogging effectively:

Search engine exposure is extremely important to any online strategy, and an analytics program is essential for tracking a variety of metrics related to your website's performance on search engines. However, there are other factors outside of a statistical package that can help you evaluate your site's search engine visibility.

We all want better search engine rankings for our websites and just like most things in life, it’s best to start small. Optimizing your website for local traffic is going to be far easier than optimizing a national campaign and you’re going to see results a lot faster.

Have you ever noticed that a lot of content on the web doesn't really explain what the user is supposed to do? Sure, I know you're a business and offer products or services that may or may not work for me, but did you ever tell me to "try this service or that product" and really explain why it's going to make my life easier?

Google announced a few months ago that page speed is going to be a signal in rankings. How fast your web pages load can affect conversions, so you need to make sure that your pages are loading as fast as possible.

Re-designing a website is an exciting, yet all-consuming task. One aspect that is often overlooked is redirecting web pages.

Most web designers will likely tell you that they are not huge fans of Internet Explorer (IE). The fact is when it comes to CSS (Cascading Style Sheets) and the visual display of websites, IE doesn’t hold a candle to its more advanced counterparts like Firefox, Safari, Chrome and Opera. The problem is most of our clients use IE. Not because they prefer it, but because it came pre-installed with their computers. This brings me to the much debated question:

SEO, or search engine optimization, is the practice of optimizing specific aspects of web pages in order to increase the overall traffic from the search engines. The majority of website traffic comes from the search engines, and if your site isn’t being found, then you can be losing out on incredible opportunities.

This past Tuesday Northland Baptist Bible College went through an enormous rebranding process by changing their name, logo and website to Northland International University. The announcement was made by Northland President Matt Olsen and Northland Chancellor Les Ollila during the week-long Missions Conference.

Ever wonder what a full service marketing and advertising agency can really do for your company?