Last Friday, Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) held their spring meeting at Great Wolf Lodge in Concord, NC.

Jackson Marketing Group truly does whatever it takes.

I just came across a fantastic post by a fellow member of the e-Marketing Association on LinkedIn: Do B2B Marketers Need a Mobile App or Mobile Website?

Although The White House Project has a strong concern for the lack of women in leadership within politics, the portion of the study on women in business was most intriguing for me. Three years ago, I started my career with Jackson Marketing Group (JMG). Fresh out of college, I had no thought of a shortage of women in leadership positions. The human resources manager who hired me was, and still is, female; JMG’s leadership team includes women; and I beat out a male intern for a full-time position at JMG.

Gender studies completely fascinate me—better yet, gender studies related to Internet advertising.

After reading Tweet with Other B2B Marketers on B2B Chat, I watched my first Twitter chat. I logged in to TweetChat for #Solopr halfway through their discussion hour. As I was trying to make sense of the comments, hashtags, retweets and quick flow of posts, I saw Q4 – during the hour maybe 4 questions were thrown out and a few good answers too.

So have you heard? Rick Segal, GyroHSR's worldwide president-chief practice officer, announced at the B2B Marketing Europe conference last week that B2B is 'obsolete.' He declared that work is now a state of mind, carried from the office on a portable computer device to home – intertwining family and friends with customers and clients. After this shocking statement, he shared GyroHSR's upcoming "thought leadership initiative" –they dubbed it a Twitter-like title: The @Work State of Mind.

Todd Yeomans shared a great post on advertising's future in team sports, highlighting successful strategies used by multiple venues and teams in Europe. But where do we see marketing through sports in our community?

AdAge gives us a sneak peek into TV’s most expensive commercials and outlines the marketers who’ve bought Super Bowl XLV spots. (And as DJ blogged earlier this week, these commercials are the true reason the nation will watch Fox this Sunday!)

Each year we reevaluate our processes and tactics to make improvements. And there always seems to be room for improvement! We especially love hearing how others have made improvements. Below we’ve listed some articles that were helpful to us—the first is evaluating and the second is taking an actionable step—to improve our email marketing.