Previsualization – the use of computer-generated imagery (CGI) to depict real-life scenarios – is a great marketing tool that can be used in many areas of communication.
The goal was to get a birds eye view of 125 people forming a giant red cross with red cards. The problem was, there wasn't any way to get 125 people onto a giant white cyc with the camera high enough in the air.
Flip cams, web cams, iPhone cams, consumer cams, pro-sumer cams, HD, SD cameras are everywhere. There is so much recording and so many places to publish on the Internet.