The Facebook Email Kerfuffle – What Did You Expect?

So if you haven’t heard by now, Facebook is still trying to take over your life… and still without “asking.” Like they need to? They’ve been doing it for years with the privacy agreement and your content. Now, the social network site rolled out an update over the weekend that makes your Facebook email address, which matches your username (did you even know you had one?), into the primary way to contact you on your profile.

And please don’t say they didn’t warn you. What? You didn’t see the four-sentence press release the company issued in April? How could you miss that? So take a deep breath. There’s an easy fix to get that annoying @facebook.com email relegated to nothingness where it belongs, but the point here is that the company will continue to push for more and more control of your information and online, social experience as they can muster.

Whatever you think about the future of email, it nonetheless remains a major form of communicating with our social spheres today. So then, why wouldn’t Facebook want a piece of that action? It’s not really that surprising. They would much rather you be using and giving out your hisawesomedudeness@facebook.com email address (I really hope that’s not your username) as opposed to, oh I don’t know, @gmail.com or @yahoo.com.

And don’t be surprised when Facebook uses your data and its search bar to provide, ding-ding, you guessed it, a social search engine. It’s really not that hard to see where they want to go in being the online powerhouse (vs. Google). So really, are you that surprised they changed your email address without asking? Yeah, I didn’t think so.