It’s often been said that the title of your webpage is the most important tag on the page. The title tag is what shows up in the search results and basically either convinces a user to click on your link or keep reading to find another website.

Earlier this week, Jefferson Graham from USA Today sat down with Matt Cutts, head of Google's Webspam team, to discuss search engine optimization. Matt gave some basic tips that can help any webmaster achieve better rankings on Google. Here are some of the highlights:

Sitemap pages are a great way to let the search engines know what content is on your website. But what kind of sitemap are you using?

Following up on my last SEO tip, SEO Quick Tip: Title Tags, today’s SEO quick tip deals with the meta description tag. The meta description tag is in the head section of every webpage and is a short description of the content on the page.

We've all heard that quality inbound links are one of the biggest influencer's when it comes to search engine rankings, but don't forget about quality cross links too. Treat your cross links the same way you would treat your inbound links and your website will get better rankings.

Do you find yourself struggling when it comes to finding new ways to research keywords?

SEO, or search engine optimization, is the practice of optimizing specific aspects of web pages in order to increase the overall traffic from the search engines. The majority of website traffic comes from the search engines, and if your site isn’t being found, then you can be losing out on incredible opportunities.