Being a public relations practitioner, and having lived in various Southeastern and Northeastern states, as well as our neighbor to the North, I seem to be an anomaly when it comes to regional dialect.

 I’ve been a public relations practitioner for four years. As a member of the Public Relations Society of America (PRSA) throughout this time, I have heard during chapter meetings and from several well-respected colleagues about the personal and professional benefits of the APR accreditation offered by PRSA.

 Many people have asked me to explain public relations (affectionately known as “PR”) and what it entails. Having been away from the PR field for a little over two years because of a shift to the account management side (*gasp*—according to many account managers, PR is the industry’s ugly step child), I am glad to discuss what PR is and is not.

Sometimes an overlooked or hard to succinctly define tactic in the PR toolkit is the PR stunt.

I am constantly floored by the overwhelming majority (yes, majority) of well-educated individuals in the field of public relations that can't spell, don't know the correct use of punctuation, don't know the difference between words, don't/won't use proper grammar and, most importantly, DON'T CARE!

Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, has been selected to help South Carolina Farm Bureau Mutual Insurance Company conduct consumer market research and to develop a new corporate Web site for the company, headquartered in Cayce, S.C.

Let's be honest. Agency work can get really busy. Multiple clients with multiple projects all happening simultaneously just makes for a lot of plates to keep spinning, balls to keep in the air—pick whichever metaphor you like best; mix some if you really want to.

Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, has been selected to help create and launch the new Sage Automotive Interiors brand.

Jackson Marketing Group, South Carolina's second largest marketing communications agency, took home nine out of the 10 awards it entered at the 29th Annual BMA Carolinas ProAd Awards ceremony Thursday night in Charlotte, N.C.

Being aware of any rumors or issues is vital in case any traditional media outlets, key blogs, etc. begin to pick up the issue. At that point, a response may be needed to set the record straight.

I had the privilege of spending some time interviewing one of my idols in the PR world—Richard Laermer. Laermer is an expert on media and trending.

A word for the wise: Don't forget about traditional media.

Working in public relations, and more recently putting together social media recommendations, I have realized business executives are skittish about putting anything risky out for public viewing, and understandably so.