Holiday Shopping—Media Buyer/Planner Style Pamela Wilcoxson 2009-12-29 Marketing Many people don't understand exactly what it is that we do as media people. They have no idea that the skills and tools we use on a daily basis to get the biggest bang for our clients' dollars are just as valuable for personal use

No matter what you do for a living, chances are you are engaged in providing a product or service that ultimately needs to please the customer. At JMG, we serve many different clients in multiple industries, so we get the chance to help companies that operate across lots of different markets.

If your client loves banana milkshakes, surprise them with one every once in a while. Think of how good it feels when people do special things for your birthday or anniversary. You want your clients to feel that way every time they see you, right?

Networks use the ratings to set rates on their programming. As an agency, it is our job to look beyond the numbers.

One of the first things you learn about market research is there are two main categories – quantitative and qualitative, i.e., the numbers and the words.

I recently decided to go through the experience, rigors or agony (call it what you want) of purchasing a new vehicle.

Almost every Brand and Marketing Communications executive is trying to figure out how to use social media. We want to enter the conversation, direct the conversation, correct the conversation or in some cases even control the conversation. 

Now, I'm a copywriter and therefore a creative person, so I have no trouble with creativity for creativity's sake. Have at it.

Smart marketing spending is the goal this year, and B2B marketers have realized that may mean increasing budgets while the competition cuts back, and it definitely means committing more of the budget to the high-return, traceable world of online marketing.

Recently our shop went through a rebranding process because we reached a point where our service offerings had greatly expanded and our marketing efforts and client base had grown outside of the Southeast.