Tuesday, December 29, 2009 // Pamela Wilcoxson
Holiday Shopping—Media Buyer/Planner Style Pamela Wilcoxson 2009-12-29 Marketing Many people don't understand exactly what it is that we do as media people. They have no idea that the skills and tools we use on a daily basis to get the biggest bang for our clients' dollars are just as valuable for personal use
Tuesday, December 01, 2009 // Julie Froehlich
No matter what you do for a living, chances are you are engaged in
providing a product or service that ultimately needs to please the
customer. At JMG, we serve many different clients in multiple
industries, so we get the chance to help companies that operate across
lots of different markets.
Tuesday, November 10, 2009 // Whitney Dyer
If your client loves banana milkshakes, surprise them with one every
once in a while. Think of how good it feels when people do special
things for your birthday or anniversary. You want your clients to feel
that way every time they see you, right?
Thursday, November 05, 2009 // Ashli Jarrett
Networks use the ratings to set rates on their programming. As an agency, it is our job to look beyond the numbers.
Monday, August 24, 2009 // Joshua Lyall
One of the first things you learn about market research is there are
two main categories – quantitative and qualitative, i.e., the numbers
and the words.
Thursday, August 20, 2009 // Matt Caldwell
I recently decided to go through the experience, rigors or agony (call it what you want) of purchasing a new vehicle.
Tuesday, July 14, 2009 // David Jones
Almost every Brand and Marketing Communications executive is trying to figure out how to use social media. We want to enter the conversation, direct the conversation, correct the conversation or in some cases even control the conversation.
Friday, June 26, 2009 // Erin Ridgeway
Now, I'm a copywriter and therefore a creative person, so I have no trouble with creativity for creativity's sake. Have at it.
Tuesday, June 16, 2009 // Joshua Lyall
Smart marketing spending is the goal this year, and B2B marketers have realized that may mean increasing budgets while the competition cuts back, and it definitely means committing more of the budget to the high-return, traceable world of online marketing.
Tuesday, May 26, 2009 // Mike Zeller
Recently our shop went through a rebranding process because we reached a point where our service offerings had greatly expanded and our marketing efforts and client base had grown outside of the Southeast.