GREENVILLE, S.C. – Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, has been selected to help South Carolina Farm Bureau Mutual Insurance Company conduct consumer market research and to develop a new corporate Web site for the company, headquartered in Cayce, S.C.
"We are excited to have the opportunity to help Farm Bureau Insurance build on its heritage and more strongly brand itself in the state of S.C.," said Kevin Johnson, COO and Executive Vice President of Jackson Marketing Group. "We know that a strong, relevant web presence is necessary in today's market and consumer research is the foundation to make this successful."
"Jackson Marketing Group came to us with a comprehensive research-driven strategy," said SCFMIC’s Director of Marketing, Susan Merrill. "We believe JMG's approach will help make Farm Bureau Insurance branding and web initiatives more relevant to our customers and prospects in this highly competitive marketing environment."
Farm Bureau Insurance agents provide a wide range of insurance products to all South Carolinians for auto, home, life, and health insurance needs. Financial services such as banking, loans, IRA, and credit cards are also available. SCFBMIC is one of the state's largest domestic insurance companies, and the sixth largest property and casualty insurer in South Carolina.
Jackson Marketing Group, headquartered in Greenville, S.C., and with an office in Charlotte, is a fully-integrated marketing communications agency offering strategic planning, interactive media, advertising, public relations, motorsports, event management, video production, fulfillment, warehousing and call center services. JMG provides a variety of integrated marketing communications services for blue-chip brands such as BMW Manufacturing Co., Bloom and Food Lion Grocery Stores, Blue Bird School Buses, Clemson University, Greenville Hospital System, Milliken & Company, Oldcastle Architectural Products, The Palmetto Bank, The American Red Cross, Volvo and Verizon Wireless.
For more information, visit the company's website at www.jacksonmg.com.