I was in a beautiful city ready to start an event we had been planning for months. The client was happy; I was happy.

Being the fastest events at the X Games, Rally Car Racing and RallyCross offer a big adrenaline rush as modified street legal cars race through the streets of downtown Los Angeles.

We event producers at Jackson Marketing Group are obsessed with meetings and events.

It's that time of year; Turkeys, pies, Christmas cards, Christmas shopping….and holiday parties. If you are blessed enough to work at a place like Jackson Marketing Group you look forward to two annual events: Tuesday's Pre-Thanksgiving Luncheon and the White Elephant gift exchange, which is played the day of the Christmas Dinner (and yes, we call it the CHRISTmas Dinner).

I recently explained to someone that as a meeting planner, I liken my job to someone working backstage at a show. There is bound to be chaos, but my duty is to make sure that the audience sees a wonderful show and knows nothing of the "drama" behind the scenes.

How does your company choose what event or sponsorship to pursue? Do any of the following sound familiar?