Volvo Truck Power Summit Jackson Marketing Group 2010-07-28 Event Management To begin the year, Volvo asked JMG to orchestrate a unique product launch featuring its commercial truck engine solutions for 2010. Its engine solutions not only integrated break through technology, but also met EPA's stricter standar

I recently explained to someone that as a meeting planner, I liken my job to someone working backstage at a show.

How does your company choose what event or sponsorship to pursue?

I'd like to throw a big ole THANK YOU (read: sarcastic) to AIG for their role in vilifying the event industry. You may remember the story of the company who, despite asking the government for financial assistance, went ahead with high-dollar (and I mean HIGH) events for executives and independent financial planners.

Everyone who knows me will tell you I'm a strong proponent of Experiential Marketing. And why not? Our client-developed programs and secondary research validate that about 22% of consumers with a positive personal brand/product experience will purchase your product