As each new year approaches, Nielsen analysts examine market trends and make projections about what will be popular (and unpopular) with the American consumer in the coming year. Some of their predictions affect the marketing industry directly (e.g., ad spending and coupon redemption) while others could greatly affect clients' businesses. It's worth five minutes of your time to see what it takes Nielsen months of research and analysis to develop.
http://www.nielsen.com/consumer_insight/ci_story1.html