Technology has changed the world of marketing and advertising—from how we create it, to how we communicate it. I am sure that if I asked around, I could get a bunch of different stories of how things used to get done back in the "old days."

I have seen and heard many people try to sell sponsorship for motorsports teams, drivers and series over the years. Some methods I would call a science, and others I would call a shot in the dark, but I don't know that anyone would argue that there aren't a myriad of ways to go about it.

I recently decided to go through the experience, rigors or agony (call it what you want) of purchasing a new vehicle.

Several months ago, I had the opportunity to do some research for a project on Operations Management and how it relates to strategic planning.