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Twitter is like a box of chocolates...

Thursday, January 28, 2010  //  Joe Ignacio

Staying Positive in 2010

2010 is looking to be a positive year for bringing back marketing and brand awareness. Looking back at 2009, companies had to re-evaluate what their key strategies and investments were in order to keep some sort of ROI, but there seems to be a dim light at the end of that bleak tunnel.

PUBLISHED IN: Motorsports
Tuesday, October 27, 2009  //  Joe Ignacio

Traditional, Schmaditional...

In a recent motorsports meeting, I was blindsided by the fact that one of our newest "business" partners was trying to go around us to the main client in a tacit, possibly deceptive way.

PUBLISHED IN: Motorsports
Tuesday, September 29, 2009  //  Joe Ignacio

Is NASCAR Going Down with the Market?

Talk of gaining and losing sponsorships runs throughout the motorsports circuit as each series ends around October and November.

PUBLISHED IN: Motorsports