Sweating The Small Stuff Support Services Okay, this is not small stuff—it’s a BIG DEAL. At JMG, we make every effort to catch spelling and grammatical errors before they make it into the final product, be it print or online. While there’s something t

The poor, abused apostrophe! If there is a single punctuation mark that is used incorrectly most often, it must be this one.

Perhaps the most common error I see in proofreading is the choice of the wrong dash. Frequently, a hyphen or suspended hyphen—once known as the "secretary's friend"—is substituted.

Yes, we have repeatedly been told not to do so for the sake of our mental and spiritual well-being, but in the advertising world, it's our job to dot every "i" and cross every "t." It's our responsibility to make it right, whether it's our own copy or provided by the client.