JMG produced a comprehensive package of road show meetings to motivate and educate the associates of Verizon Wireless. Custom-produced video modules, interactive business sessions, custom staging, and entertaining talent vignettes all helped achieve the results Verizon had charged JMG to meet. An interactive expo arena preceded the main event, complete with refreshments and electronic kiosks.
During the main sessions, key presenters challenged each member to achieve more dramatic customer feedback in the coming months. Post-program surveys quantified a very high measure of positive audience support.