The Michelin Primacy MXM4 launch was
360 Degrees of Ultimate Satisfaction. JMG
event staff orchestrated two days for 30 press and over 100 dealers and
influencers. Luxury punctuated each detail: vehicles totaling $1 million,
a luxury drive accompanied by preselected driving music, drivers’ massages
following the drive, a reception and dinner with two Michelin-starred chefs, and much more.