Electronic "green meters" in New York, Paris, Berlin and Shanghai displayed estimated amounts of CO2 emissions saved by utilizing Michelin green-technology tires. Over 150 members of the press gathered to hear company representatives detail Michelin's commitment to help reduce pollutants worldwide.
JMG produced and managed creative and global logistic elements of the event taking place in Times Square. Messaging was displayed on the multiple huge electronic boards in the square for several days.