JMG produced and managed the week-long global event Michelin Challenge Bibendum® with over 2,000 worldwide media and industry participants in greater San Francisco, Sonoma, and Sacramento. The event evaluated and highlighted alternative energy vehicles from around the globe with a focus on sustainable mobility. A closing banquet was held in downtown San Francisco, where Mayor Willie Brown gave a stirring welcome and endorsement to the packed ballroom of participants and international media.
For the complex assignment, JMG utilized a production crew of 192 people, was in pre-production planning for 14 months, managed 2,029 international participants, booked 3,555 hotel rooms, managed 5 separate media centers, produced 33 separate media briefings, coordinated media production crews in 8 different languages, posted and captioned over 3,865 high-res images to the web, produced and directed 3 PSAs, operated 6 mobile video editing facilities and produced 8 formal press conferences.
In total, over 100,000,000+ media impressions were tracked for the participating alternative energy vehicle makers and overall supporters of sustained global mobility.