Electronic "green meters" in New York, Paris, Berlin, and Shanghai displayed estimated amounts of CO2 emissions saved by utilizing Michelin green-technology tires. Over 150 members of the press gathered to hear company representatives detail Michelin's commitment to help reduce pollutants world-wide.
JMG produced and managed creative and global logistic elements of the event taking place in Times Square. Messaging was displayed on multiple huge electronic boards in the square over several days.