Dome Projection Environment at the BFGoodrich "Take Control" Night
Over a dozen separate hands-on driving experiences were available for invited dealers and customer guests of BFGoodrich Tires to "take control" in Las Vegas. All guests were first welcomed via an HD video projection exposé in a 360° dome where participants gained instruction about the evening’s offerings. BFGoodrich demonstrated tire performance ability through this extreme "take control" event which included ASA stock car rides, rock crawling, asphalt autocross, and drifting demonstrations–all managed and produced by JMG.