At the world’s largest aviation show, Cirrus desired to preempt their
competition and focus on generating maximum traffic to their showroom. Launching a new theme, “Plane Genius,” JMG designed a gallery-like experience using aircraft and lifestyle images on runway “wave panels.”
These colorful panels served as dramatic backdrops for each aircraft and also helped guide visitors to the mobile showroom for a complete rundown on the Cirrus Aircraft story. Cirrus achieved a record 6,000
visits through the mobile showroom.