Redesigned BMW X5 Reveal WOWS Audience
Lasers, CO2 effects, computerized lighting units, concert-quality sound, and mechanized 18'-diameter spheres, displaying individual 360° video projection scenes, helped introduce the redesigned BMW X5 to a live audience for BMW. Five tractor-trailers loaded with tons of specialized staging gear from JMG assembled in an arena to create a sophisticated and unique environment for the X5 reveal.
The audience first enjoyed a cocktail reception and seated dinner. Two 60'-wide panoramic screens flanked the audience and central stage, displaying HD imagery of driving terrains for the X5. As the program progressed, the large mechanical spheres were set into motion, displaying hovering imagery above the audience, which then transitioned to reveal the BMW X5 on center stage.
Later, company VIPs and designers heralded the components of the newly designed X5, as the SUV was rotated and tilted for appropriate audience views.