Volvo featured their complete line-up of construction equipment in a heart-thumping creative Vegas-style show for dealers and customers in the middle of a Las Vegas desert. On two different evenings, over 6,000 people packed the stands and witnessed an exhilarating choreographed spectacle of construction equipment, highlighted with concert-style lighting, impressive sound, and special staging effects.
Each piece of Volvo equipment played a part in the impressive show. An after-glow event of top-line entertainment followed with the very cool band Diamond Rio, while guests enjoyed food and refreshments throughout the evening. Two weeks of on-site rehearsal helped make the show flawless. JMG produced the entire extravaganza providing comprehensive production design and execution, achieving highly "wowful" results from the crowd.